Modern problems require modern solutions. Undoubtedly, the way brands engage with customers is changing, and any serious and competitive company must grow and adapt. Fortunately, managers have web and app analytic tools that help them monitor the behavior of their customers, access reliable data, and make the decision-making process more manageable. Great examples of such tools are GoSquared and MicroStrategy.
Here, we'll analyze these tools' key features and verdict on which is the best for your company.
GoSquared is an all-in-one platform that allows users to learn more about their customers and ways to convert more web traffic into paying clients. You can access real-time web analytics of your website visitors and capture and convert leads through intelligent live chat. Its main features include:
● Effective emailing and messaging system
● Live chat for sales
● Web analytics
Aside from the annual payment discounts that GoSquared offers, its pricing is relatively affordable. You can access the starter package for as low as $9 per month or subscribe to the scale package for $99 per month for more functions.
Advantages
● Reduces tool fatigue by consolidating multiple growth tools into a single powerful, integrated platform
● Suitable for software as a service (SAAS) businesses
● Effective support services
● Guaranteed privacy
● Flexible
Disadvantages
● Reporting is not easy
● The mobile app is not as responsive as the desktop version
MicroStrategy is among the best tools for mobile software and enterprise analytics. It is the business intelligence and analytics pioneer, delivering innovative software that empowers companies to make informed business decisions. Its main features include:
● Embedded analytics to build applications that satisfy the data experiences of your client's desires
● Business intelligence allows you to empower users with data discovery, build consumer-grade intelligence applications, and share content with partners, customers, and employees conveniently
● Web customization editor
You have to request pricing with MicroStrategy.
Advantages
● Users don't need XML knowledge
● Simplified upgrades for customization
● Allows for component utilization and application independence
● Readily available web services
● Different development architectures
Disadvantages
● Contains mathematical functions that may be hard for some users to comprehend
● Not easy to correlate unstructured data sets
