App Software News Content and Interviews

All the latest long-form content, news and interviews of software business movers and shakers.

  • According to a studyconducted by Harvard Business Review, among 55 large companies like BBC and Marriott, the most productive teams value collaboration. There are 3 teams. One forming for the first time, second adding new members and the third realigning due to some strategic changes. All the three teams are entering a new phase of working. Even the…
    12/23/2022
  • Is your current ad management network eating up your CPM, or are you struggling to find a reliable ad network that can grow your content monetization? Ad monetization space has faced some strong objections in the past couple of years, resulting in decreased ad revenue for several publishers and businesses globally. If this scenario sounds similar to your case, you are likely looking to move to a new growth-oriented ad management system. Roll up your sleeves and be ready to take notes as we'll walk you through the 10 best ad management…
    12/20/2022
  • Highlighting a new series here on Insider Apps, we will be spotlighting a new service or subscription that we find to be particularly interesting. Importantly, these are only new services, not companies that are already well-established. We also receive a good deal of incoming applications, and so when we sift though them we often find little nuggets of gold. The Qualities Todays gold is Osserva.io. To be clear, this is less of a review of Osserva, and more of a feature of it. It simply would not be fair…
    12/15/2022
  • In today's fast-paced and result-oriented world, modern companies are under increasing pressure in the current business climate to produce cutting-edge, creative products and services while managing budget cuts. As a result, resources must always be used efficiently and directed toward the top priorities. So naturally, the term "resources" may describe various things. This includes inventory, products, raw materials or even your employees. If these resources are not appropriately managed, it could lead to poor productivity, delays in meeting…
    11/02/2022
  • Even though we generally cover business-facing apps on Insiderapps, we thought it might be a bit of fun to post about apps that allow you to de-stress and disconnect. Quick, Draw! Obviously when Google builds a game, there is usually a reason for it. In the case of Quick, Draw!, it seems like most players are simply informing a machine learning system to get better. Nevertheless, this is a fun way to kill time and make Google richer. A favorite amongst those with headphones on, the idea is to…
    10/31/2022
  • ContentStudio has established itself as one of the best platforms where you can easily manage and grow your social channels. It's data-driven and AI-based, allowing users to access superb content marketing automation features. Companies can make discoveries, plan, compose, and share content to keep their prospects engaged. On the other hand, StoryChief (ContentStudio’s direct “rival”) focuses on offering complete content marketing…
    09/30/2022
  • The main aim of any company or organization is to sell. To increase your sales, you have to reach out to as many potential buyers as possible, which might not be achieved manually. Fortunately, the rapid growth of technology has allowed managers and marketers to take advantage of different marketing platforms, including email marketing. It is one of the most popular options. With thousands of email marketing tools available in the market today, choosing between them can be challenging. However,
  • You cannot conduct business without email; when seeking to upgrade your email software, consider Spike or Lemlist. Both allow for various integrations to create the ideal communication method. The goal is to save time through an automated sequencing system without sacrificing the human touch when interacting with customers.
    09/30/2022
  • As a business owner, you know that referrals can help your business. The downside of this marketing tactic is the time, energy, and resources needed to be successful, including finances and staffing. One way to ease this burden without sacrificing the benefits of referrals is through referral software. GrowSurf and ReferralCandy can help small or large businesses automate their referral process to gain more customers without the hassle.
    09/27/2022
  • Kloudless and Appian are two applications that can be used similarly but have many distinguishing features. Appian is used to help businesses transform their workflow by creating custom applications. Kloudless is a storage API (application programming interface) that allows users to add file and storage functionality to their apps. Both enable businesses to improve workflows and their use of applications. For business owners, either Appian or…
    09/27/2022
  • In today's highly-competitive business environment, we need to keep in touch with our customers. Text messaging is an ideal way to do this, and platforms such as SimpleTexting and Text Request offer fast, efficient, and cost-effective means to reach our customers.
    09/27/2022
  • Moosend and Omnisend are email marketing software allowing businesses to build and manage their email lists. Moosend and Omnisend provide tools to segment email lists, target specific contacts, and monitor subscriber responses. Furthermore, you can use both applications to design or build customized emails. Business owners could use Moosend, Omnisend, or both to do the following: Provide templates for emails Allow users to preview emails…
    09/23/2022
  • Electronic signature software can help you run your business more efficiently while providing cost-cutting benefits. DocuSign and SignEasy are two products on the market that allows for the private and secure signing of documents, reducing the number of papers changing hands between you and your clients. Such software allows for better office management and document recall. Note that the US ESIGN act and similar EU regulations recognize the…
    09/23/2022
  • Email campaigns are a cornerstone of any growing business, and it is crucial to optimize your email campaigns. After all, sending well-crafted emails to a spam folder is unsuitable for any business. Woodpecker and InboxAlly are two apps that can help you avoid the spam folder and create campaigns that your customers will love. Both applications improve marketing efforts, lead generation, and customer engagement. Woodpecker and InboxAlly…
    09/23/2022
  • Social media plays a big part in a company's marketing strategy. You need to post frequently, but not too often. Also, you need to respond promptly and not miss a comment or conversation. In addition, you must post to several platforms, or else you will miss out on potential customers. The burden of executing a social media marketing strategy can be overwhelming for one person or even a team of people. So why not let a social media customer service platform help you? NapoleonCat and…
    09/23/2022

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