The main aim of any company or organization is to sell. To increase your sales, you have to reach out to as many potential buyers as possible, which might not be achieved manually. Fortunately, the rapid growth of technology has allowed managers and marketers to take advantage of different marketing platforms, including email marketing. It is one of the most popular options.
With thousands of email marketing tools available in the market today, choosing between them can be challenging. However, Saleshandy and Benchmark Email software have cemented their place as some of the best in the field. Even with these two options, you must pick one that meets your needs.
Saleshandy is a cold email platform that allows companies to boost their email outreach and operations while maintaining high-quality standards. Through its various features, you can send hundreds, or thousands, of emails to your prospects at once. Its other key qualities include:
- Allows for email scheduling
- Has engagement analytics
- Bounce guard
- Email ramp-up
- Facilitates easy email tracking
- Automated follow-ups
- LinkedIn prospecting
- Collateral management
The main advantages of using the Saleshandy cold email platform include:
Saleshandy has features that allow you to personalize each follow-up email using merge tags and custom fields.
Get Timely Responses
If you are targeting prospects that may be located in different time zones, Saleshandy can make your outreach more effective by simultaneously sending sequences depending on their time. It boosts your open rates.
Facilitates Behavior-Based Responses
This platform analyzes the behaviors of your prospects for maximum efficiency. It sends trigger-based follow-ups depending on the conditions you set.
Deliver to Inboxes
Using this email marketing option sets you up for safe deliverability practices, improving the reputation of your domain. It improves the chances of your Email not ending up in the spam folders.
Benchmark Email has established itself as one of the most reliable platforms offering these solutions for email design, automation capabilities, and other email marketing services. It targets companies of all sizes, focuses on user reputation, and is a permission-based platform. Its other main features include:
- Email designer
- Has a tracker
- A/B testing and integrations
Benchmark Email users enjoy benefits such as:
Ability to Go Beyond the Basic Broadcast Email
Personalization allows users to get more personal and beyond the basic broadcast email. Through services such as email automation, it’s easy to maintain relevant and timely communication.
Benchmark Email allows users to keep up with their email marketing campaigns. It has features that facilitate quality testing, measuring, and campaign optimizations. This way, you can easily tell your marketing results.