A Customer Relationship Management (CRM) tool is a no-brainer for any serious business company. These tools have been proven to help managers better understand their customers, improve customer retention rates, allow for better segmentation, and create an environment where anticipating customer needs is possible.
Zoho CRM and Salesmate are perfect examples of these tools that are doing well in the market. They attract millions of customers globally and continue to help small and established companies meet their goals. However, they cannot all suit your needs; you have to look for one that identifies with your business and can truly help you grow and compete.
To do so, you need sets of factual data to help you compare. Here are our side-by-side comparisons of Zoho CRM and Salesmate:
Zoho CRM focuses on helping achieve a comprehensive customer relationship lifecycle management solution. Its main features include:
● Sales funnels
● Workflow automation
● A platform for managing marketing campaigns
● Inventory management
● Pipeline management
● Contact management
● Sales forecasting
● Reporting and analytics
● Integration with over 500 popular business apps
● Various task management options
Its pricing depends on the package you sign up for, with the lowest (standard) going for $20 per month and the highest (ultimate) set at $65 per month.
Advantages
● Easy to use, making it suitable for startups.
● Convenient, mainly because it easily integrates with other business apps.
● 2-factor authentication makes the CRM secure.
● The reporting section is detailed, allowing for easier and more effective decision-making.
Disadvantages
● Users cannot add multiple emails to a form. You need third-party assistants to create a full drip campaign.
● Though the support wants to help and is always available, they rarely do.
● Customizing certain features is not easy.
Salesmate, on the other hand, focuses on closing more deals within a short period. Its main features include:
● Email drip sequences
● Meeting scheduler
● Web forms
● Customer journey automation
● Workflow automation
● Web forms
You can get Salesmate for as low as $15 per month (starter package) or choose a customized plan.
Advantages
● Easier for users to track emails, files, phone calls, text messages, and to-do items
● Allows for easy customization
● Superb customer service
● Easily integrate with other apps
Disadvantages
● Search functionality on emails is not entirely effective
● Exporting/reporting test messages and emails is not possible
