10 Best Ad Management Companies In 2023

Is your current ad management network eating up your CPM, or are you struggling to find a reliable ad network that can grow your content monetization?

Ad monetization space has faced some strong objections in the past couple of years, resulting in decreased ad revenue for several publishers and businesses globally.

If this scenario sounds similar to your case, you are likely looking to move to a new growth-oriented ad management system.

Roll up your sleeves and be ready to take notes as we'll walk you through the 10 best ad management companies in 2023 that you can't miss.

Here we go. 

MediaVine

Focused on generating revenue growth for lifestyle content publishers and creators, MediaVine is one of the best ad management companies in the lifestyle niche.

It is an ad network started by a former content creator for content creators, since 2004, the network has helped countless publishers increase their ad revenue significantly.

Its features enable publishers to offer visitors an intuitive user experience without compromising ad strategy. 

Publishers receive only 75% of ad revenue on ads costing server cost to MediaVine and 80% on ads with no server charge.

Solutions offered - 

  • Super Auction: Helps you to identify the best-performing ad format within the same slot. 
  • Data-Driven Dashboard: To optimize ad inventory, you can access ad controls and analyze various stats, including ad revenue, traffic, clicks, etc. 
  • Create by MediaVine: A plugin to create multiple Google schema snippets in the content to improve your site's SERP ranking. 

Website Eligibility Criteria -

  • 50,000 sessions in the last 30 days
  • Healthy AdSense account (without any bans or restrictions)
  • Long-form original content 

Types of ad format supported - 

  • Desktop Video Pre-Roll
  • mWeb Pre-Roll Video
  • Desktop and Mobile Universal Player
  • Desktop Video In-Content Outstream Player
  • mWeb Video In-Content Outstream Player
  • Outstream Adhesion Video
  • Display Adhesion Units
  • In-Content
  • Embedded 300x250 High Viewability Unit
  • Interstitials
  • Desktop Sticky Sidebar

Eligible Niche - 

  • Food & Drink
  • Travel
  • Personal Finance
  • Family & Parenting
  • Home & DIY
  • Arts & Entertainment
  • Health & Fitness
  • Hobbies & Interests
  • Style & Fashion 

Freestar

Freestar is a leading ad management company that offers highly personalized ad management services to growing publishers across the listed verticals.

Its dedicated support team helps you throughout the yield management process, from getting started to connecting with demand partners so that you can focus on content creation.

You can also access result-oriented content, SEO consultation, and strategy planning to grow your site traffic.

Solutions offered - 

  • Transparent dashboard: Helps you track real-time ad performance and churn detailed insights to monitor which ad slot is generating what revenue quickly.
  • Header bidding: Get real-time bidding from multiple demand partners on your ad inventory to maximize net revenue with complete transparency. 
  • Ad recovery: Leverage the ad recovery feature to recover lost ad revenue from cookies restriction and ad blockers. 

Website Eligibility Criteria -

  • Minimum 1,000,000 monthly page views 
  • Authentic content 

Types of ad format supported - 

  • Adhesion Player
  • Sticky Footer
  • Banner
  • In-Article
  • In-Article Video
  • Interstitial
  • Native
  • Side Bar
  • Flying Carpet
  • Pushdown
  • Superflex
  • Full-Screen Interstitial
  • Rewarded Video
  • 320×50 Banner
  • Pre-Roll
  • 300×250 Banner
  • Thumbnail (Beta)
  • Standard Ad Unit
  • Flying Carpet

Eligible Niche - 

All niches eligible 

Ezoic

Ezoic isn't your ordinary ad network it is a highly recommend platform that offers publishers access to 3rd party ad exchanges, networks, and partners that are easy to integrate.

With its industry-leading A.I. monetization features, publishers can perform A/B testing of ads placement, run tests with specific goals like enhancing UX, and much more.

The platform aims to make the overall ad operations streamlined and easy to navigate, which leads to increased ad clicks. 

Ezoic offers a 30-day free trial at no cred card and no contract terms. Additionally, any publisher can choose any one from the following plans. 

  • Ad Funded - The platform will keep revenue generated from an ad by default.
  • 10% Revenue Share - You will share 10% of revenue from your website.

Solutions offered - 

  • Chrome extension: Helps test ad placement using the drag and drop function.
  • Ad Testing: Helps maintain a healthy and positive balance between UX and ad revenue with the help of machine learning. 
  • AMP page converter: Helps boost page speed by converting mobile pages into AMP ones. 

Website Eligibility Criteria -

  • Sites with under 10,000 monthly views are required to sign up for Ezoic *Access Now* monetization program for growing sites. 
  • Sites with more than 10,000 are automatically eligible for monetization. 
  • Original and unique content 
  • Website traffic should be identifiable and must compliance policies. 

Types of ad format supported - 

  • Vignette Ads
  • Sticky Sidebar Ads
  • Anchor ads
  • Native ads
  • Display ads

Eligible Niche -

  • Home & garden
  • Automotive
  • Sports
  • Hobbies
  • Travel
  • Food & drink
  • Health
  • Science
  • Nature
  • Business
  • Humor
  • Literature
  • Games
  • Entertainment
  • Technology
  • Lifestyle
  • Culture
  • History
  • Geography
  • Education
  • Family
     

 Nitropay

Nitropay is one of the best ad management companies because it works on building healthy and strong relationships with all its publishers.

Factor in its industry-standard ad technology and tools for revenue growth with its culture, and this combination results in publishers achieving a massive increase in ad revenue.

It allows publishers to maximize their monetization by connecting with the right ad partner who offers the best-performing ads on your site. 

Solutions offered - 

  • Powerful report builder:  Analyse trends and closely monitor what impact your site's changes are experiencing via different metrics.
  • Ad-block recovery: helps publishers recover 10-40% of blocked ad revenue by only showing policy-compliant ads.
  • Premium membership:  Let your visitors surfe your website ad-free by paying for a membership. 

Website Eligibility Criteria -

  • Approx 1,00,000 monthly sessions.
  • Original and clean content 

Types of ad format supported -

  • IAB Display
  • Anchor
  • Article
  • Sticky Side Rail
  • Sticky Stack
  • Interstitial
  • Video

Eligible Niche - 

All niches eligible  

Adpone

Adpone understood the necessity of a trustworthy platform that closes the gap between publishers and advertisers and provides additional assistance to help both ends achieve valuable results.

With this understanding, the team behind Adpone developed performance-elevating ad technology that enables you to unlock the highest revenue potential for your site.

Solutions offered - 

  • Brand awareness: Helps advertisers identify potential publishers looking for advertising opportunities.
  • Highest quality ads: Only the best of the best ad's that match publisher's requirements and partner offerings get published.
  • 24/7 support: It offers one-on-one support to help resolve all your pain points 24/7.

Website Eligibility Criteria -

  • Fully functional website pages
  • Content should talk about your products and services. Listicle and bottom-of-funnel content are not applicable.
  • No illegal and policy-violating promotion 
  • No adult content 

Types of ad format supported -

  • AVA out-stream video
  • Out-stream video
  • In-Stream video
  • In-text video
  • Super Leaderboard
  • Smartphone banner
  • Interstitial
  • Large rectangle
  • Medium rectangle 300 X 250
  • Double MPU 300 X 600
  • Megabanner 728 X 90
  • Billboard 970 X 250
  • Skyscraper 120 X 600

Eligible Niche - 

All niches eligible 

Venatus

Venatus is regarded as the best ad networks for the gaming entertainment niche. It is among the most prominent gaming ad networks that intend to help publishers multiply their ad revenue.

Its end-to-end monetization solutions help streamline the overall ad management process.

The "quality* of ads and partnered brands makes Venatus stand out of all the ad networks, specifically in the gaming niche. 

Solutions offered - 

  • World-renowned adversities:  Only the top gaming advertisers can access Venatus publishers to utilize their ad inventory for ad placement. 
  • Extensive ad formats: From video, rich media to in-app ads, it offers various formats to run ads on its websites and applications. 

Website Eligibility Criteria -

  • Primary content must be in the gaming niche.
  • No inappropriate and adult content promotions 

Types of ad format supported -

  • Integrations
  • Custom Minigame Formats
  • Custom Interactive Formats
  • Video Quiz
  • Spot The Difference Formats
  • Storybook Formats
  • Standard Takeover (Desktop and mobile)
  • Mobile Playable Takeover
  • Twitch Takeover (Desktop and mobile)
  • YouTube Takeover (Desktop and mobile)
  • Core Gaming Campaigns
  • Family Gaming Campaigns
  • Entertainment Campaigns
  • Lifestyle Campaigns
  • In-stream (Desktop)
  • Out-stream (Desktop)
  • Footer
  • Float
  • Premium takeover (Desktop)
  • Amazon takeover (Desktop)
  • Spotify takeover (Desktop)
  • Deezer takeover (Desktop)
  • Animation takeover (Desktop)
  • Toggle takeover (Desktop)
  • Microstitial takeover (Desktop)
  • Twitch slider

Eligible Niche - 

Gaming

Newor Media 

Another emerging AdSense alternative for bloggers looking for a comprehensive monetization platform is Newor Media. 

Many recommend it as the next best Google Adsense alternative because it has the potential to generate a higher revenue than AdSense.

It produces such impressive results because of its ad technology, allowing publishers to connect with the best-performing advertisers who generate the highest possible ad revenue. 

It uses the Cost Per Impressions (CPI) metric, which means you get paid on every impression generated via ads on your website. 

Solutions offered - 

  • Dedicated support: Publishers get strategic assistance in ad placement and balancing user experience.
  • Assured and friendly payment process: Ensures publisher's compensation regardless of ad network limitations.
  • Algorithmic real-time bidding: Its cutting-edge header bidding technology helps publishers achieve the best ROI on ad placements. 

Website Eligibility Criteria -

  • Minimum 30k monthly pageviews
  • Two mandatory banner slots available on your site
  • English as the primary language 
  • Google compliant site

Types of ad format supported -

  • Video Ads
  • Vignettes
  • Rich Media Ads
  • Interstitial Ads
  • Native Ads
  • Sticky Ads
  • Web Ads

Eligible Niche - 

All niches eligible 

Sovrn

Another top-rated CPM ad network among digital publishers is Sovrn, providing approx 40,000 websites with quality ads it has grown its results significantly.

It offers ad management tools, including a pre-built dashboard analytics tool that displays website traffic, content performance, and other relevant stats. 

It also allows publishers to set up the desired eCPM rate, and the platform only publishes ads within the pre-sete. As per its terms publisher get to keep the majority of ad revenue. 

Solutions offered - 

  • Efficient bidder technology: Helps you run single unified bids for each page to find the most profitable bid.
  • Custom performance reporting: Helps create customized dashboards, visualizations, and reports that fulfill your unique business intelligence needs.
  • Real-time dashboard: To help you track and measure ad performance effectively. 

Website Eligibility Criteria -

  • Original human-focused content
  • No minimum pageviews limit
  • No harmful content 
  • US as the primary traffic source 

Types of ad format supported -

  • Billboard 970 X 250 
  • Large leaderboard 970 X 90
  • Leaderboard 728 X 90
  • Tablet Landscape 768 X 640
  • Banner 468 X 60
  • Portrait 300 X 1050
  • Wide skyscraper 160 X 600
  • Skyscraper 120 X 600
  • Vertical medium 160 X 90
  • Half page 300 X 600
  • Large rectangle 336 X 280
  • Medium rectangle 300 X 250
  • Square 250 X 250
  • Mobile leaderboard 320 X 50
  • Large mobile Banner 320 X 100
  • Interstitial portrait 320 X 480
  • Signal Ads
  • In-Stream Ads
  • Outstream Ads
  • Video Ad

Eligible Niche -

All niches eligible 

PubMatic

Serving 170+ billion impressions every day to countless publishers, PubMatic is one of the largest ad exchanges that utilizes advanced inventory technology and data to produce the highest possible CPM.

Its proprietary security infrastructure ensures top-tier data safety standards so publishers and advertisers can connect securely.

A simplified dashboard helps track ad inventory workflows more effectively. 

Solutions offered - 

  • PubMatic SSP: offers publishers complete control over revenue opportunities and user experience across mediums and formats.
  • PubMatic Connect: Offers publishers and advertisers a highly secure medium to communicate data and other information to each other.
  • AdaptADX: Provides premium ad inventories via programmatic channels at scale. 

Website Eligibility Criteria -

  • Website traffic should always be from organic searches.
  • Clickbait content is not supported.

Types of ad format supported -

  • Banners
  • In-App
  • Interstitial
  • Native
  • Rewarded Video
  • Rich Media
  • Video

Eligible Niche - 

All niches eligible 

AdThrive

Adthrive offers tailored ad management solutions to only established publishers which fulfill its application criteria.

Despite such high application standards, it is among the few best ad management companies that generate the highest RPMs for its publishers.

Publishers get to keep 75% of ad revenue, and Adthrive keeps the rest of 25%. 

Solutions offered - 

  • Proprietary ad layout: To maintain a positive user experience balance and maximum revenue potential.
  • Customizable A/B testing: Helps to test out different ad formats and placement to ensure greater CPM.
  • Payment security: Keeps publishers secured in case advertisers don't fulfill their payment from their end. 

Website Eligibility Criteria -

  • SSL secured website
  • US, UK, CA, AU, or NZ should be your site's primary traffic source
  • Minimum 100,000 views monthly on Google Analytics
  • Original and engaging content 

Types of ad format supported -

  • Header Ad
  • sidebar Ad
  • Sticky sidebar ad
  • Content ad
  • Recipe ad
  • Sticky footer ad
  • Collapsible video player

Eligible Niche - 

  • Automobile
  • Food
  • Finance
  • Home/DIY
  • Lifestyle
  • Pets
  • Sports
  • Tech
  • Travel 

Conclusion

There you have the 10 best ad management companies, each ad network listed above is unique in its niche, pick the one that checks all your boxes and compliments your content.

If you are unsatisfied with your current ad network, feel free to find a better ad management company that values your content and can help you reach beyond your desired revenue.

Go through the ad networks mentioned above to identify the best ad management company that can skyrocket your ad revenue.

 


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