Running the marketing end of your business has now been added to the list of things AI can achieve. Birdeye and Plerdy are two apps similar to popular workspace apps like Trello, Teams, or even Zoom, but with more of an outward-facing marketing focus. They can be used to collect, monitor, and respond to the feedback that businesses are receiving online.
The real advantage comes when your business is ready to scale up. Companies with multiple locations or a higher volume of site traffic are likely to extract a lot more value from these apps. And while these are paid platforms, it might be a good idea to take on the annual subscription over the cost of hiring additional marketing reps.
In general, Birdeye is broader than Plerdy. Along with an outward focus, it's also aimed at helping business-customer interaction directly. It coordinates with a practically endless list of apps and websites, from Google Maps and Tripadvisor to lesser-known sites like Localstack and iBegin.
In the same way, it also groups the business-customer communication channels into one place: simultaneously tracking text conversations, social media direct messages, and website feedback can be left behind as Birdeye reroutes them all onto its in-app messaging board.
Plerdy takes the marketing focus as its primary interest but offers perhaps a more thorough tool. You can track site analytics, boosting them in response by providing marketing building blocks. Plerdy lets you easily create a pop-up survey to get feedback on the website. While Birdeye offers this too, Plerdy does so alongside other website-focused functions like providing a ‘heatmap’ of the most-clicked areas on the page. Imagine the impact of this on sales pages, identifying the best and worst-performing products.
