AB Tasty

analytics and intelligence > A/B Testing Software

Customer Review
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8.5

AB Tasty is the fastest-growing provider of AI-powered experimentation & personalization, helping businesses drive more conversions and revenue on all their digital assets. Turn website visitors into customers, subscribers or leads, while delivering outstanding user experiences.

In-Depth Reviewer Comments

Nick G.

Fast tool to release and test new features

With AB Tasty one advantage was the quick pace at which we were able deploy various new features and test them if the audience likes or not.

How did your team benefit the most?:

It definitely helped us in being more open to new ideas because we had the confidence that as far as testing these ideas comes we could do that in less time and test what works and what doesn't

One Major Feature That You Benefited From:

I must appreciate that it boosted the speed of deployment which was important in order to keep providing new experiences to our users.

How difficult is it to get started?:

It's a technical platform at some level, specifically on the backend you would ideally need someone who can operate for you easily like a developer.

One thing or feature you would improve:

Its analytics dashboard was not so appealing in terms of understanding the stats.

Size of your organization:

70-75

Position or Role:

CEO

Why You Signed Up:

To releases different features and test their results with speed

Jay W.

AB testing on steroids

A fine platform to use for testing out and different page tweaks in order to find the one that brings in the most engagement.

How did your team benefit the most?:

More conversions mean more growth, and we achieved it by a/b testing various aspects of our product.

One Major Feature That You Benefited From:

It shows a bunch of parameters that can be used to better understand users. This helped us in releasing personalized features that catered to a specific segment and it was personalized based on their preferences.

How difficult is it to get started?:

Getting started was not difficult as like other tools this also required efforts to learn how to use it.

One thing or feature you would improve:

Something we realized was it's capability will be upto a certain limit depending on the website.

Size of your organization:

20-40

Position or Role:

Sales Head

Why You Signed Up:

Using AB Tasty to optimize website for best conversions

App Pricing Page

Enterprise

<ul> <li>Experimentation: A/B/n testing, Split URL testing</li> <li>Personalization: Segment builder, Standard targeting(e.g.: referrer, cookie, location, device...)</li> <li>Release Management & Feature Experiments: Feature flags & toggles, User segmentation & targeting</li> <li>Enterprise grade & security features: Multi-factor authentication, Enterprise SSO (SAML, LDAP...)</li> </ul>

Custom

Other

This app has yearly payment discounts available.

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Independent Reviewer Comments

Decent software which does the work

Pran Lalit

On rare ocassions it is difficult to understand the tools. It gets confusing to pin point the acurate function that is required. More work is required in that field... rest is a decent software.

Pros:

N/A

Cons:

N/A

Amazing data

Alice W.F

I got introduced to AB Tasty via a client of mine in the edu-tech space. We ran an A/B test on a news section we launched and it told us exactly what the better layout was. I looked like the smartest woman in the room when I presented the data between the two, and I simply implemented their code!!

Pros:

Easy to implement

Cons:

Nothing!

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Customer Questions

No one has asked any questions yet.

AB Tasty

Get AB Tasty

Enterprise

<ul> <li>Experimentation: A/B/n testing, Split URL testing</li> <li>Personalization: Segment builder, Standard targeting(e.g.: referrer, cookie, location, device...)</li> <li>Release Management & Feature Experiments: Feature flags & toggles, User segmentation & targeting</li> <li>Enterprise grade & security features: Multi-factor authentication, Enterprise SSO (SAML, LDAP...)</li> </ul>

Custom

Other

FairPlay AI

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Enterprise

<ul> <li>Applicant Composition</li> <li>Fair Lending Analysis</li> <li>Fairness Optimizer</li> <li>Second Look</li> </ul>

Custom

Other

esProc

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Enterprise

<ul> <li>Data File Processor</li> <li>SQL Enhancer</li> <li>Report Data Source</li> <li>JAVA Computing Layer</li> </ul>

Custom

Other

Looker

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Enterprise

<ul> <li>Build data experiences at the speed of business</li> <li>Accelerate the business with packaged experiences</li> <li>Power more insights for more people</li> <li>Deliver data experiences at scale</li> </ul>

Custom

Other

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