Social media is a great way to promote your business, create awareness, connect with audiences personally, improve business metrics, and maintain goodwill. However, managing the demands of different social media platforms can often be overwhelming.
Logging into different platforms and separately managing content and engagement for each can divert your time, attention, and resources from other crucial tasks. Especially for non-profits, due to limited resources, the team size is small. It becomes even more difficult for non-profits to spare the workforce to focus on managing social media accounts.
How to manage social media accounts?
A social media management tool comes into the picture at this point. You can create, manage and publish content for all your social media accounts from a single platform. These tools help you maintain consistency across all platforms and save time.
Keeping track of who you have responded to across various platforms can be tricky. Social media management tools can help you keep track and efficiently manage user engagement. You can also view metrics and analytics about your posts and content. Data like this can help you gauge which content your audience prefers the most, which can help you improve your posts in the future.
Some sophisticated tools also facilitate the organization of virtual events like seminars, workshops, etc., which is a valuable strategy to improve user interaction.
Besides just using a social media management tool, non-profits also have an additional requirement- they need the tool to be cost-efficient and user-friendly.
Which tools to use?
From the plethora of available online tools, finding the one that meets all your requirements also requires a lot of research and trial. Therefore, we have come up with the 10 best social media management tools that suit the needs of your non-profit.
Mention is the perfect platform because listening to and interacting with your audience is as essential as any marketing strategy. To obtain your business objectives, you must know what users think about your non-profit and what they expect from you to implement the necessary techniques.
Mention analyses and crawls through many internet conversations and sources to pinpoint relevant trends and give consumer insights. It also helps you to analyze metrics regarding user perception and sentiments about your non-profit. You can leverage those opinions to strengthen your standing further.
You can also create relevant content based on the information you have gathered. Pilot run the content on the editorial calendar platform of Mention to guage the potential success rate of your strategies and to make relevant changes. You can also manage client communication channels and gather insights specific to your non-profit.
Another reason Mention is an excellent choice for your non-profit is that they provide special discounts on yearly subscriptions to non-profits.
Mention is an app available on Insiderapps.com
It's time you ditched the multiple spreadsheets and team meets because Planable is here to streamline your workflows. Managing your social media presence is all about posting the right content consistently. Planable saves your time and effort when it comes to your content.
However, the content creation and publishing process is not as easy as it seems to be. Not only do you have to collaborate with different team members for content creation, but there is also an elaborate process to approve the content created so that it can be published.
Planable streamlines all the tasks related to content creation, approval, and team collaboration. You can also organize your content for months ahead and see all your content in different views, like lists and grids, to keep your priorities straight.
Planable is also a great engagement platform that allows you to collaborate with team members and reviewers. You can also make notes and manage your feedback. There are lucrative pricing plans available to suit the needs of your non-profit.
Planable is an app available on Insiderapps.com
CoSchedule is the one-stop shop to manage all your marketing campaign needs. A highly acclaimed marketing software, CoSchedule helps you eliminate wasteful actions to deliver results on time.
For a marketing team, chaos always reigns supreme. Many spreadsheets, emails, ideas, to-do lists, and projects exist. However, time and people are limited. The free marketing calender by CoSchedule helps you organize all these components in one place. Team members can see all the information, and top management can see the progress. You can also reschedule according to changing plans and integrate your promotion strategies.
Work often doesn't get done by marketing teams because of a lack of organization. Use the paid features of CoSchedule to save time by creating and publishing content from a single platform, quickly sharing files with members, and creating time-efficient workflows.
Novices can also use content optimization features to improve the SEO and quality of their content. Non-profits can enjoy 30% discounts on specific plans of CoSchedule.
CoSchedule is an app available on Insiderapps.com
4. Sprout Social
Sprout Social is another viral social media management tool trusted by renowned companies worldwide. Sprout Social's five-pronged approach to building and implementing your marketing strategy will take your business to the next level.
- Listening Tools
As we have discussed before, listening to your audience is critical; these tools help you do that. They can help you tap into online conversations to generate insights about user perception and the latest trends.
- Publishing Tools
Spend less time keeping up with the demands of different platforms and spend more time on actually putting out content that gets you results. You can also automate the publishing process to post at a time when user engagement is maximum.
Integrate different platforms to keep up with schedules and get training support. Use the calendar to visualize your strategy and keep control over all elements from a single page. Content optimization suggestions can help you create more engaging content.
- Engagement Tools
Engaging with users to build loyalty is one of the primary uses of a social media tool. Sprout Social helps you monitor user conversations from a single platform. You can assign engagement-related tasks to team members and get your content approved.
These tools automatically import user data so that your conversations can become more personalized for improved relationship building. Moreover, you can become more proactive in discussing future strategies with users and analyzing ROI from published content.
- Analytics Tools
Analyzing the results of any social media campaign is very important to power future engagements. Use Sprout Social's training facility to understand how you can derive the most helpful information from compiled insights.
You don't have to create reports manually. You can, instead, focus on how to improve metrics for engagement and ROI on different platforms.
- Advocacy Tools
Just publishing content is not enough. It is also vital to improve reach. Use social amplification techniques to do that.
- Leverage your employee's social media accounts,
- Create adequate paid and organic campaigns,
- Calculate the most effective time for publishing content, and
- Identify top-performing posts to power future performance.
Sprout Social is an app available on Insiderapps.com
Hootsuite helps you keep abreast of the latest trends and sentiments, streamline engagement and conversations across all platforms, and maintain brand integrity and security by managing security.
Hootsuite lets you integrate all your channels and get all the information at once. You can then manage ad campaigns, publish content across different platforms at suitable times, and create a library of all your content.
This platform tracks the real-time performance of posts and identifies recyclable content. Both marketing and outreach teams can collaborate to give your donations the boost they need. Using Hootsuite is also in the best interest of your employees because it enables continuous learning.
Hootsuite is an app available on Insiderapps.com
NapoleonCat is an excellent tool for non-profits because you can get a 50% discount on all their plans! It is the ultimate tool for increasing online visibility by coordinating your marketing and customer engagement efforts for all social media handles.
Create and publish content for all your social media handles using one platform. Give your audience prompt replies by integrating user conversation from all platforms. You can also automate these interactions to save time further.
Use a color-coded calendar to keep all team members in the loop regarding your publishing schedule and ideas. This way, you can generate an increased ROI by never missing a deadline.
The analytics feature will provide you with all the insights regarding the performance and ROI generated from your content. Leverage these insights to implement informed strategies in the future. Create automatic analysis reports to ease the pressure on your team further.
NapoleonCat is an app available on Insiderapps.com
Canva can be such a powerful tool in your social media arsenal that we would be remiss not to mention it. As discussed above, for non-profits, it is crucial that create high-quality content without spending too much time or money.
Canva is a content creation platform made especially for social media content. Create all kinds of content for Instagram, Facebook, Pinterest, LinkedIn, Youtube, blogs, etc., for free. You can also create attractive presentations to flaunt at your next meeting.
One of the most attractive features of Canva is- that it is self-explanatory. You can easily create engaging graphics in just a few tries, even if you are a novice. Pre-made templates are available, and you can use them to find inspiration or use them as a base for your own design. The free version allows you to access various fonts, templates, images, graphics, and decorative elements.
Canva Pro is a pocket-friendly option for non-profits looking to take their content to the next level with additional features. You also get the benefit of scheduling your posts for 8 platforms with Canva Pro.
Canva is an app available on Insiderapps.com
Used by reputable businesses worldwide, Statusbrew is a marketing tool that manages your engagement, enables collaboration, and streamlines your workflow.
You can interact with all users on a single platform, quickly set up automated publishing schedules for social media, and use metrics to improve your performance.
However, despite all the usual features that Statusbrew provides, some unique features set this platform apart from similar tools-
- It manages comments from all Google and Facebook ads and presents them in an organized manner.
- Moderate content automatically by deleting spam comments, automatic Instagram tagging, and assigning team members to messages.
- It is suitable for non-profits because it provides value for money while being user-friendly, intuitive, and secure.
- Seamlessly integrate not just social media accounts but also other marketing tools like Zendesk, HubSpot, MailChimp, etc.
Statusbrew is an app available on Insiderapps.com
Ideal for small non-profits, SocialBee is a user-friendly social media management tool. Content management has become easy with SocialBee. You can organize posts into categories and set up a bulk publishing schedule on different platforms. With the help of savvy editing tools, you can tweak posts for various media from the same central location. Update and recycle top-performing posts to continue traffic.
You can also edit and design posts by integrating SocialBee with Canva and preview how everything will look once published. Create plans and calendars for the future to stay updated on what is coming up.
Collaborate with team members, reviewers, and stakeholders for edits and approvals. Create workspaces to keep the workflow of different brands separate.
Lastly, get analysis for page, post, and content category performance. Identify top-performing content and view the engagement map to guage the effectiveness of your social media strategy.
SocialBee is an app available on Insiderapps.com
Perfect for capturing local audiences, PromoRepublic can help you get donors by increasing your online visibility and managing your non-profits' credibility in the local community.
You can manage your content by automating the publishing process and recycling evergreen content. Find ready-to-publish articles and images relevant to your non-profit.
You can also find ready-made templates to facilitate content creation.
PromoRepublic is an app available on Insiderapps.com
Check user engagement and plan for the future based on these metrics. Use specialized insights about local audiences to discover ways to boost donations. You can also manage advertisements and conversations with locals to increase awareness.
The above has been our list of social media management tools suitable for non-profits.