Salesforce, Salesdrive, etc.—are the companies you'll read about in the following few sections—that have something in common. Each has grown from a humble startup to one of Silicon Valley's most prominent companies worth billions. Yet all have done it without sacrificing their original ideals or core values. How?
Purpose-driven growth is defined as "growing your business to achieve specific business objectives while also staying true to your foundational mission as a company."
While there are many ways to grow a business, Salesforce, SurveyMonkey, Fastly, and other long-established companies have all opted for purpose-driven tactics that keep their eyes on the prize while preserving their culture and values. In this guide, you'll get an inside look at how they've done it—and how you can.
Purpose-driven growth
So, how do you set your sights on a new goal? First and foremost, you've got to define the problem. By this point in your career, you know what constitutes a challenge or problem that needs resolution. What are some of the most common challenges businesses face regarding growth?
If your company's revenue is stagnant or declining, consider why that might be—and whether there's anything that could be done about it. If competition is causing issues for sales teams across the board (or if one of your competitors has surpassed you), ask yourself: How does my company need to improve for me to get ahead of them?
What do I need from my team members before we can start making progress? Don't worry about other people's goals; focus on figuring out which metrics would make sense for you based on what kind of business model yours is based on, as well as where it stands now compared with its competitors. Be ambitious but realistic!
1. Docebo
Docebo’s Learning Platform facilitates personalized and automated learning experiences in the flow of work to drive growth, organizational performance and revenue. The AI-powered software aims to deliver an optimized online learning experience to employers, employees, customers, and other associates within an organization. Docebo's learning solution is designed to meet the needs of all your internal and external training.
Let's see testimonials of businesses that have grown after using the services of software Docebo
Smartly.io (Ian Janes, Learning Solutions Manager)
The rapid growth of our organization during the pandemic has brought a lot of challenges for L&D… but they’re made easier by not having to waste precious time on the same repetitive, tedious housekeeping tasks, week after week.”
PowerDMS (Patty Costley | Director of L&D, PowerDMS)
Without Docebo, I couldn’t do it. Our customer success managers would go back to having the same conversations five times a day. Our churn would be higher. It’s not a life I want to go back to.
Docebo is an app available on Insiderapps.com
2. Plerdy
Plerdy is a versatile SaaS solution for improving website conversion and usability. Plenty Heat Maps are web analytics tools that show where people clicked on a page. All website clicks are tracked and delivered in real-time. The dashboard allows you to check and evaluate all pages and analyze user behavior on your website to optimize your pages and landing pages effectively.
Let's see testimonials of businesses that have grown after using the services of software plerdy
Kate Lavrenchuk (Folderly Digital Marketing Specialist)
Purdy is the most accurate heatmap software as well as excellent customer support. I like the accuracy of the data; the ability to track clicks on dynamic elements and mobile data is the best among other alternatives. Also, the customer support team is always ready to help fast.
Cristian Trappolini (Lavoratore autonomo Executive Art Director)
I love Nerdy, and I use it with great satisfaction. We started using it to see how to improve the UX of e-commerce, and just by visiting the videos, we made changes that have enhanced conversions. My clients are also thrilled with the results we are achieving with Plenty. I have compared similar tools and Perdy, in my experience, is the best.
Plerdy is an app available on Insiderapps.com
3. SalesDrive
SalesDrive is a customer relationship management system (CRM) for online retailers and product sales. It interfaces with various services, including online stores, SMS, telephony, WordPress, and many more. The platform captures all correspondence with customers (SMS, email, or call), and it helps control the work of managers.
Let's see testimonials of businesses that have grown after using the services of a software sales drive
Joe Gaasbeck (Senior Manager -Sales Training -Recruiting -Leadership Development), DexYP
Since partnering with SalesDrive, we've been able to standardize our recruiting metrics and standards across our whole national footprint. Because of the DriveTest, our training staff is able to execute at a greater level of performance. will enable us to choose candidates with the unteachable characteristics, & that is Drive. Quarter after quarter, our new employees outperform senior salespeople, and we attribute part of this to choosing applicants that have something in them that can't be taught, namely, drive.
Shelly Smith(SPHR, Director of Human Resources), Gibson Insurance
For us at Gibson, the SalesDrive evaluation has been critical in establishing high-functioning, successful sales teams in which all members play an important part. It's been quite beneficial to us!
SalesDrive is an app available on Insiderapps.com
4. PRPosting
PRposting assists your organization in making connections with customers, the general public, and business partners.
Many popular websites include sponsored content on related themes. Proposing outreach specialists have recognized websites where you may obtain external resources and do guest posting. Guest posting helps develop your brand, influence your target audience, attract investors' eyes, and resolve other public relations issues.
Let's see testimonials of businesses that have grown after using the services of software PR Posting
Andrew A. Solntsev, Owner in one person SEO.pro
Here are the things I liked the most: Vast choice of platforms that are constantly increasing; Around 20% of media are not featured on popular link exchanges; If the platform is an unconcealed PBN without any traffic, it will cost peanuts; Bulk discount.; Non-stop improvement of functional capabilities and the options for profile editing; They pay attention to advertisers' needs."
Nesvitskyi Ruslan, SEO in MODOZA.com
Nice service. A large number of donors are from various regions. If you search and sort them properly, you may find suitable donors with reasonable prices."
PRPosting is an app available on Insiderapps.com
5. NetHunt
NetHunt CRM is a cloud-based customer relationship management tool that connects with Gmail and allows companies to manage interactions and data from their email. Leads are generated via email, chat conversations, and social media. It uses these platforms to deliver all CRM updates. Gmail, calendars, Google Drive, Google Hangouts, Zapier, LinkedIn, Facebook, Twitter, Instagram, and WhatsApp, are all integrated into NetHunt CRM. It is compatible with both iOS and Android devices.
Let's see testimonials of businesses that have grown after using the services of the software Net Hunt.
Eran Ga (CEO, and Co-Founder), Xorcom
Extremely easy to set up Just get started; no complicated training is required, and the system is extremely adaptable. Our Gmail inbox has evolved into much more than simply an inbox; it is now a collaborative environment where information can be shared with anyone who may require it. Full customization allows us complete control, and working with the NetHunt team has been an absolute delight.
Jérôme Hérard (Founding Partner), Via direct
We've been using NetHunt for over two years and can now confidently state that it is the only tool we require. I don't want another window on my computer; I want it to be connected to my Gmail account and be excellent and easy to use, perfect and simple.
NetHunt is an app available on Insiderapps.com
6. SaneBox
SaneBox is an email management software that separates the emails according to their importance, reducing the inbox to only the most important ones. The less important messages can be labeled or moved to a specific folder. Creating additional folders is possible, which is particularly useful for organizing mail using third-party email tools.
Let's see testimonials of businesses that have grown after using the services of software Sanebox
Gabrielle H (CEO, Management Consulting), Small-Business
SaneBox provides excellent value for money. It offers a variety of ways to manage your inbox, and while I don't use all of its features, the ones I use save me about 2-3 hours a week. It provides the structure for my emails, and the other brilliant thing about it is that it just *works*. It never has an outage, never screws up the training, and always comes out with new features. I'm pleased with this product.
Michele Z (Business and Qualitative Research Consultant), Small-Business
It takes so long to unsubscribe from newsletters I no longer want. With SaneBox, it is a snap to put them into the SaneBlackHole. That is probably my favorite feature. It speeds up my going through email and gets me to Inbox Zero in no time. I also like the reviews that come out weekly that tell me how many emails went into the SaneBlackHole (never to bother me again) and how many hours I've saved this week. It makes me feel even better about the investment in the software.
SaneBox is an app available on Insiderapps.com
7. Klaviyo
Klaviyo is marketing automation and email platform designed to help grow businesses. The platform comes with ready-to-use templates and self-sending messages to enhance performances. Other features include signup forms, email, eCommerce automation, and campaign newsletters.
Let's see testimonials of businesses that have grown after using the services of the software Klaviyo
Mark Tonkelowitz (Chief technology officer), Maison Miru
We asked, 'What are you guys doing with your data?' Klaviyo was at the top of his list for communicating with customers because they can segment them in so many different ways."
Nathan Okuley (VP of brand marketing), HOMAGE
The information from either platform helps us use the other platform more ingeniously. Ultimately, it's about connecting customers to products and stories they will care about."
Klaviyo is an app available on Insiderapps.com
8. Sendbird
Sendbird is a Messaging SDK and Chat API for Mobile Apps and Websites. They offer technical features that enable user-to-business and business-to-business communication within any mobile or web service. SendBird is fully customizable and already serves hundreds of different customer use cases, including on-demand, eCommerce, gaming, dating, video streaming, and enterprise messaging.
Let's see testimonials of businesses that have grown after using the services of the software Sendbird
Head of Engineering, Carousell
"Sendbird powers our core transaction flows via a fast and reliable messaging layer between our buyers and sellers."
Senior Manager, Virgin Mobile UAE
"With Sendbird, we provide a 100% digital customer support experience for our customers with native in-app chat-based interactions."
Sendbird is an app available on Insiderapps.com
There is no one-size-fits-all way to grow your business
There is no one-size-fits-all way to grow your business. The key is to find the right strategy for your business.
The examples we've included in this guide aren't meant to be used as templates—they're just examples of how some companies have approached growth and what worked well for them. They may or may not work for you, but they're worth considering if you want to strategize around development at any point in the future.
Conclusion
Now that you've seen how some of the world's most successful companies approach their growth, it's time to start your plan. But remember, there is no one-size-fits-all way to grow your business. Growth strategies must be tailored to each company's unique needs and culture—and they must also evolve.
So don't just jump in blindly with a new marketing campaign or product launch. Instead, take a step back and think about what you want your company to look like five years from now. What will it take for you to achieve your objectives? Then come up with a strategy for getting there.
