Dutch-based World of Content is acquired by German company Productsup

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Published on 07/02/2022

Dutch-based World of Content is acquired by German company Productsup

One of the fastest-growing content management systems in Europe, World of Content, a Berlin-based product-to-consumer (P2C) software company, has announced that Productsup has purchased it. World of Content is situated in the Netherlands.

Following a Series B fundraising round of more than €65 million led by Bregal Milestone and Nordwind Capital, Productsup was acquired. The money will be utilized to concentrate on product development and look for more merger and acquisition possibilities.

Productsup boasts a net revenue retention percentage of more than 120% and a gross revenue retention rate of more than 90%. According to World of Content, its ARR increased by approximately 300% in the previous 12 months, and recurring revenues produced 92% of its new business.

Automated delivery of customized content

World of Content, a company founded in 2019 by Stefan van Vugt and Koen Looijmans, uses innovative content management services to fuel e-commerce. The platform asserts that it manages product content more quickly, efficiently, and adaptively than any conventional provider.

The business allows secure content recognition, content segmentation, and product stories in collaboration with more than 1,500 brands and merchants. This enables companies to automatically deliver "perfect" content customized to each customer's needs throughout the globe.

Aim of this acquisition

Productsup aims to solidify its position as the only global, scalable solution that provides consumers with high-quality product information and powers frictionless commerce experiences by integrating World of Content's product content syndication (PCS) capabilities, vendor-retailer collaboration, and full GDSN support to its P2C platform.

The Productsup P2C platform benefits from the expertise and product content syndication capabilities provided by World of Content. Smart content categorization and identification are among the company's capabilities, and it is trusted by companies and merchants, including AB InBev, Beiersdorf, GlaxoSmithKline (GSK), and L'Oreal.

The following benefits of the arrangement will be enjoyed by Productsup's clients, partners, and other interested parties:

  • Enhanced transmission of product data: Support from the GS1 Global Data Synchronization Network (GDSN) for Productsup ensures that trade partner communication of product information is efficient, safe, and adheres to national and international standards.
  • Expanded worldwide footprint: By combining their market operations, Productsup can reach more people in Europe, North America, New Zealand and Australia, as well as open up new business prospects in other areas.
  • Added resources: The World of Content team will completely integrate with Productsup, adding more people and knowledge to serve clients and R&D.
  • Verticalized expertise: The businesses will broaden their service offerings to new markets by working together in fast-moving consumer goods, beauty, over-the-counter medicines, consumer electronics, and industrial.
  • Collaboration: Through the Productsup platform, brands and retailers can communicate and work together.

About Productsup

Productsup, founded in 2010 by Johannis Hatt and Kai Seefeldt and is currently an advisory board member, claims to liberate marketplaces, service providers, retailers, and brands from the chaos of commerce.

The company's product-to-consumer (P2C) platform, which manages all product-to-consumer information value chains across all platforms, processes over two trillion products each month, enabling long-term commercial success.

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Peter Daniels
Peter Daniels is the lead journalist for InsiderApps.com

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