In a Series B funding round, led by Sofina firm Birdie , a UK-based software-as-a-service (SaaS) specializing in Caretech, it has secured $30 million in series B funding round. Other participants in this round were Omers Ventures and Index Ventures . Sofina firm had also participated and invested in the SaaS company last year in its Series A funding round.
According to Birdie co-founder and CEO Max Parmentier , the latest round of funding will support the company's expansion into continental Europe, where it has already begun negotiating relationships with regional care providers. It will also support overall corporate development.
With a growth of three times since the startup's previous round of funding, Birdie is now working with about 700 care businesses in its home market of the U.K., where it has been operating for about five years. These businesses' staff provide "millions" of visits per month to the approximately 35,000 care recipients (and 8,000 family members) that their customers support.
By easing admin and patient administration and giving real-time visibility into care events, the SaaS platform gives care providers a set of digital tools to support their work. This helps keep family members updated on crucial information regarding their loved one's care.
The larger objective of Birdie is to harness the data that its platform is absorbing and structuring to power more individualized and even preventative healthcare for the social care sector, which continues to be woefully under-resourced in comparison to the volume of demand for care services. The industry also experiences a persistent staffing crisis, which is probably what attracts investors to finance platforms like Birdie that promise to increase efficiency for care recipients.
In an interview with TechCrunch, Parmentier stated that Birdie aims to become a technology partner for home healthcare across Europe. He said that they understand the kind of pressure the healthcare industry is under, and they aim to aid in making the system better. He added that the company is already conversing with partners in Spain and Ireland. Their objective is to grow the company in nations like Germany, France, and the Nordics. Parmentier has stressed the fact that the main objective of the enterprise is to better support care providers so that they can deliver any care at home. This includes complex care in live-in facilities to support older adults. He mentioned in the interview that Birdie has recently launched a new version of their rostering tool. This has been done to optimize the process of fulfillment rate and increase the amount of time dedicated to face-to-face interactions between carers and their care recipients.
About Birdie
Birdie was founded in 2017 by Abeed Mohamed , Gwen Le Calvez , Max Parmentier and Rajiv Tanna . It is a digital care tech company focusing primarily on elderly care at home. Some of its investors of Birdie are Sofina, Index Ventures, Kamet, AXA Group and OMERS Ventures.
About Sofina
Sofina is a Brussels-based company that supports entrepreneurs and family-based businesses. It is an investment company and has carried out 81 investments so far. It was founded in 1898 by Dannie Heineman. Both directly and through private equity funds, Sofina makes investments. Its geographical range includes the United States, Europe, and Asia. Right now, it is traded on the Brussels stock exchange.
