ActiveCampaign

Customer Review
9
10
10
9
9.5

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ActiveCampaign

Marketing automation, email marketing, and automated sales platform

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ActiveCampaign

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Mgmt Review
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ActiveCampaign's category-defining Customer Experience Automation (CXA) platform helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 500+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 75% of ActiveCampaign's customers use its 850+ integrations.

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In-Depth Reviewer Comments


Lewis J.
ActiveCampaign email automation review

Much more advanced than many other email marketing platforms results wise it's working for us.

How did your team benefit the most?:
This tool has got us automation in our marketing strategy and has allowed us time to work on optimizing it.
One Major Feature That You Benefited From:
One major feature of ActiveCampaign would be drip campaigns set up we basically designed drip campaigns with automated time based triggers to consistently send email.
How difficult is it to get started?:
Have only used for email marketing so can talk about that only to that we didn't really faced any difficulty as such it's just that sometimes it takes some time to learn how to use one feature.
One thing or feature you would improve:
Its email editor is less responsive. At times I lose what I've designed because it freezes.
Size of your organization:
20-30
Position or Role:
Tech Lead
Why You Signed Up:
Email marketing automation

Leshay Y.
Best software for customer experience automation

There are different features for putting your business and marketing on automation.

How did your team benefit the most?:
One thing we have done is used it's tracking option to track campaign engagement, we didn't really have this option in the previous tool we're using.
One Major Feature That You Benefited From:
Love the extent of in mail message customization that is possible with ActiveCampaign, it helps you to draft precise communication to your email contacts.
How difficult is it to get started?:
Any non tech or marketing person can use this app it's that simple to understand.
One thing or feature you would improve:
Nothing to improve but I feel it's primarily a marketing automation platform with some CRM functions but surely it's not a complete CRM.
Size of your organization:
20-45
Position or Role:
Product Lead
Why You Signed Up:
We signed up to automate marketing work

Estellen J.
Great product very versatile for email marketing and more

Email marketing plus CRM plus automation everything is there in this platform but we use it for automation and email marketing.

How did your team benefit the most?:
To reach final campaign development it requires a lot of testing A/b testing the same is doable in it.
One Major Feature That You Benefited From:
I think in terms of learn about audience it helps a lot with its predictive capabilities.
How difficult is it to get started?:
Very modern looking user interface I noticed firstly, clean and simple to navigate not at all difficult to learn it's functions.
One thing or feature you would improve:
I'll skip this for now…
Size of your organization:
20-70
Position or Role:
Growth Hacker
Why You Signed Up:
For increasing email marketing conversions

App Pricing Page

Lite <ul> <li>Price for 1000 contacts</li> <li>Marketing Suite - Marketing Automation, Email Marketing, Unlimited Email Sending, Drag & Drop Email Builder</li> <li>Sales Suite - Import leads, Sales Emails, Lead Capture Forms, Segmented Outreach</li> <li>Service Suite - Customer Newsletter, Customer Analytics</li> </ul> 30.00 Month
Plus <ul> <li>Marketing Suite - Landing Pages, 50+ Landing Page Templates, Facebook Custom Audiences, Contact Scoring</li> <li>Sales Suite - CRM with Sales Automation, Lead Scoring, Sync Inbox with CRM, Mobile CRM App</li> <li>Service Suite - Sales CRM Sync, SMS Service Follow-up, Deal Assignment, Customer Success Pipelines</li> <li>Platform & Support - Up to 25 Users</li> </ul> 70.00 Month
Professional <ul> <li>Marketing Suite - Website Personalization, Predictive Sending, Predictive Content, Marketing Attribution</li> <li>Sales Suite - Sales Engagement Automation, Win Probability, Conversion Reporting, Split Automations</li> <li>Service Suite - Split Automations, Personalized Product Experiences, Conversion Reporting, In-App Messaging</li> <li>Platform & Support - Up to 50 Users</li> </ul> 187.00 Month
Enterprise <ul> <li>Marketing Suite - Custom Reporting, Custom Mailserver Domain, Custom Domain, Free Design Services</li> <li>Sales Suite - Custom Reporting, Contact Enrichment, Custom Objects</li> <li>Service Suite - Custom Reporting, Contact Enrichment, Custom Objects</li> <li>Platform & Support - Unlimited users</li> </ul> Custom Other
This app has yearly payment discounts available.
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Independent Reviewer Comments


Cool app
Gerald Akuchie

I've had so many apps during my work time as a marketer but this has to be one of the best.

Pros:
N/A
Cons:
N/A
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Customer Questions

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ActiveCampaign
Get ActiveCampaign
  • Lite
    <ul> <li>Price for 1000 contacts</li> <li>Marketing Suite - Marketing Automation, Email Marketing, Unlimited Email Sending, Drag & Drop Email Builder</li> <li>Sales Suite - Import leads, Sales Emails, Lead Capture Forms, Segmented Outreach</li> <li>Service Suite - Customer Newsletter, Customer Analytics</li> </ul>
    30.00
    Month
  • Plus
    <ul> <li>Marketing Suite - Landing Pages, 50+ Landing Page Templates, Facebook Custom Audiences, Contact Scoring</li> <li>Sales Suite - CRM with Sales Automation, Lead Scoring, Sync Inbox with CRM, Mobile CRM App</li> <li>Service Suite - Sales CRM Sync, SMS Service Follow-up, Deal Assignment, Customer Success Pipelines</li> <li>Platform & Support - Up to 25 Users</li> </ul>
    70.00
    Month
  • Professional
    <ul> <li>Marketing Suite - Website Personalization, Predictive Sending, Predictive Content, Marketing Attribution</li> <li>Sales Suite - Sales Engagement Automation, Win Probability, Conversion Reporting, Split Automations</li> <li>Service Suite - Split Automations, Personalized Product Experiences, Conversion Reporting, In-App Messaging</li> <li>Platform & Support - Up to 50 Users</li> </ul>
    187.00
    Month
  • Enterprise
    <ul> <li>Marketing Suite - Custom Reporting, Custom Mailserver Domain, Custom Domain, Free Design Services</li> <li>Sales Suite - Custom Reporting, Contact Enrichment, Custom Objects</li> <li>Service Suite - Custom Reporting, Contact Enrichment, Custom Objects</li> <li>Platform & Support - Unlimited users</li> </ul>
    Custom
    Other
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GrowSurf
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  • Startup
    <ul> <li>Up to 10,000 participants</li> <li>Campaigns - 2</li> <li>Team Members - 2</li> <li>Customizable Design</li> </ul>
    450.00
    Month
  • Business
    <ul> <li>Up to 25,000 participants</li> <li>Campaigns - 5</li> <li>Team Members - 5</li> <li>Custom Referral Portal Domain</li> </ul>
    650.00
    Month
  • Elite
    <ul> <li>Up to 75,000 participants</li> <li>Campaigns - 20</li> <li>Team Members - 10</li> <li>Priority Support</li> </ul>
    1050.00
    Month
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Postscript
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  • Free
    <ul> <li>Campaigns and automations</li> <li>Unlimited segments</li> <li>Subscriber acquisition tools, with 2 opt-in Keywords</li> <li>Help center access</li> </ul>
    Month
  • Growth
    <ul> <li>Unlimited opt-in Keywords</li> <li>Live chat and email support</li> <li>All subscriber acquisition tools</li> <li>Includes all features of Free plan</li> </ul>
    100
    Month
  • Professional
    <ul> <li>Onboarding Launch Specialist</li> <li>Dedicated Customer Success Manager for SMS strategy</li> <li>Priority live chat/email support</li> <li>Includes all features of growth plan</li> </ul>
    500
    Month
  • Enterprise
    <ul> <li>Dedicated Enterprise Customer Success Manager for SMS strategy</li> <li>Priority live chat support</li> <li>Dedicated short code included</li> <li>Includes all features of professional plan</li> </ul>
    Custom
    Other
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InviteReferrals
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  • BASIC
    <ul> <li>1000 new referrers/month</li> <li>Unlimited Conversions</li> <li>Unlimited Invites</li> <li>Email Notification</li> </ul>
    99.00
    Month
  • STANDARD
    <ul> <li>3000 new referrers/month</li> <li>API Access</li> <li>6 Campaigns</li> <li>Account Access (5 member)</li> </ul>
    249.00
    Month
  • ENTERPRISE
    <ul> <li>High Referrers/Campaigns</li> <li>Account Access(20 members)</li> <li>Email + skype Support (12 hrs response)</li> <li>Personalised Coupon Based Program</li> </ul>
    Custom
    Other

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