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Meaning of marketing automation
If you are someone who runs a business or is involved with marketing you will probably be aware of some of the most tedious, mundane and time consuming jobs. This can range from repetitive tasks such as sending out email marketing mails to even catching up on complaints, reviews or feedback made by consumers. This can not only get monotonous but these tasks can be done by a software better to save your time and increase your efficiency. That is what is meant by marketing automation. It simply refers to those repetitive tasks involved in marketing procedures that can be automated with the help of a system or software.
Marketing automation can have tons of benefits for your business as it can save your marketing teams from tedious and repetitive tasks. Not just that, it will also help them to focus on what is important rather than what is monotonous. This will eventually enhance the quality of work, increase productivity as well as save your precious time. Hence using a marketing automation software becomes so important. As it will take care of those tasks that no human should be wasting their time on. This will inevitably aid your business as you will be focused on what you do best. You can take a look at all the ways in which inclusion of a marketing automation software can aid your business to grow.
Features to look for in your marketing automation software
No two people are the same. Just like that no two marketing automation software are the same either. Even though most marketing automation software will provide you with the most basic tools required to carry out your automation related operations, there are some specific features that you need to be on the lookout for.
- Visitor tracking : Visitor tracking basically refers to the visitors or people who might view your profile. It shows you what kind of content your audience is interested in so that you can tailor your marketing strategy accordingly.
- Track marketing content : The ability to track your marketing content is very essential, as it will enable you to see what kind of content works for your specific audience.
- Grading and scoring leads : Having the ability to track idle profiles and finding ways to engage them with your brand is crucial. Having this feature in your marketing automation tool will allow you to navigate through the different kinds of demographic that your audience belongs to.
- Contact management: Now since using a marketing automation tool will allow you to see who is visiting your profile, you can also assess their contact information. This is crucial if you want to build a community and network with potential clients.