Interview with Shaun Clark - CEO and Cofounder of Go High Level

Interview with Shaun Clark of Go High LevelWhat started as a simple delinquent invoice collection program (InvoiceSherpa) has evolved into one of the most powerful, and fastest-growing CRM and marketing platforms. Go High Level is a marketing agency-based program that boasts a fixed-price model, with the capability to white-label marketing agency services. Additionally, Go High Level also features a generous affiliate compensation package.

InsiderApps caught co-founder and CEO Shaun Clark at home in Eugene, Oregon, and picked his brain about the history and future of Go High Level.

Thanks for sitting down with us today. I have to admit I was interested in learning more about Go High Level after using it for an unrelated project. I was intrigued not just by the power of the program, but by the aspect of white-label marketing services. That’s almost unheard of, isn’t it?

SC: Absolutely. Can you imagine a board meeting of one of the big-name marketing programs where someone presents the idea to white-label their services? Where their software, which they’ve spent millions developing is going to be packaged for end-users, without their name on it? (laughs)

"Hire people who are way better than you are, and more importantly hire them before you think you need to."
So, tell us how Go High Level got its start. Was it related to the invoicing SaaS program that you had developed?

SC: Yes, directly. I had gotten to a point where I had nowhere else to go with that program. It was a simple way for clients to collect past-due invoices, and would directly integrate with whatever accounting program they were using. But, we took it as far as it could go. So, I called my clients and asked them, “What is it you need the most in your business?” Overwhelmingly, the response was that they needed better customer acquisition tools. So, we had to look at marketing. Like any business, they wanted more customers, and ways to keep their existing customers.

So, we developed a simple two-way text marketing and reputation program. But, we found that customers would use it for a few months, then drop off. It wasn’t providing what they really needed, and their implementation of the program was lacking. The thing that any business owner understands is that tasks like accounting and marketing are better outsourced. So, if we could create something that answered that marketing piece in a new way…

With the help of two other co-founders, Varun Vairavan and Robin Alex, we developed Go High Level, including the white-label aspect. We made it so that a company couldn’t cut out the marketing agency, once that company had figured out that the software package the agency was using cost way less than the agency. By structuring Go High Level the way we did, we made the agency and the software inseparable. We structured everything in order to share revenue; between us, between the agencies, and between our affiliates, so that everyone succeeds in service of the customer.

We came up with a new model, of partnering with our customers and sharing revenue. Our goal is to enable others to be successful. We want to continue to push the model out further and further. The bottom line is that we enable our customers to do a great job for their customers.

One of the standard questions we ask SaaS innovators is how their program compares to their competitors. But, does the structure of Go High Level really have any competition?

SC: Not really. I mean, name me a company that is selling marketing services almost exclusively to agencies, has an affordable fixed-price structure, and white labels its services.

In the last four years, since Go High Level was launched as the program that we recognize today, there have been continual enhancements and improvements. Tell us a little about what the future holds for Go High Level.

SC: Yes, tons of new enhancements. In the next few quarters, we’ll be launching blogging capabilities, and the ability integrate reserving via Google. Additionally, we’re expanding our in-house affiliate management capabilities, from third-party management.

In four short years, Go High Level has grown exponentially. How did you adjust to that growth, especially when it comes to team management?

SC: Honestly, that all felt very natural. As we grew, I moved over. I should also say that as we began to grow, we brought in a private equity investor. Not because we needed the money; we’ve been profitable since day one. But because we needed the expertise. They were operating experts and gave us great advice to grow and scale - to professionalize our organization.

What would be your advice to an organization or entrepreneur who wants to grow and scale their business?

SC: Hire people who are way better than you are, and more importantly hire them before you think you need to. I’ve always been good at hiring people who are smarter than me. That’s easy for me. But I would wait too long, and you know, when you decide you want to hire someone, it’s almost too late. It takes several months to get the right person on board. When you wait until you think you need someone, you’re already under pressure, and you are more likely to make a bad decision. Look around the corner. Keep in mind that today’s tactic isn’t tomorrow’s tactic.

What are some apps and programs that Go High Level uses that are critical to your operations?

All-in-One Workplace Productivity Platform

Chat service for individuals, teams, organizations and even software.

Alisa Cook
Alisa Cook is a former educator and researcher. She has written over forty books for entrepreneurial clients, and countless articles. In addiition, she has written four books on travel, business and health.


The business app store.
All the best web apps you need for your business. Curated and compared.
1,000+ Apps for every business category you can imagine. We independently review and compare software applications to find you the best ones for you what you need.
To accomplish your goals, you need the right tools.

interview news apps

EnableX.io

Video and Voice Communication APIs

Pocket HRMS

HR payroll automation solution

Grammarly

Online Writing Assistant Tool

elapseit

Resource planning, time-tracking & project management

BigCommerce

Retailer management and growth

Stamped

Ecommerce marketing automation platform

Skysite

Document management for project and archiving

Adam.ai

Meeting management platform

Mosaic

Resource management & workforce intelligence to beat employee burnout

SutiExpense

Expense management for employers

Setapp

App Subscription Service for Mac

Scoro

Control hub for business management