Instacart launches 'Connected Stores' technology to help grocers seamlessly unify the online and in-store shopping experience for customer


Instacart launches 'Connected Stores'

Instacart, the leading grocery technology company in North America, unveiled ‘Connected Stores’ to assist grocers in bringing together the best of online ordering and in-store shopping for consumers. Customers may smoothly transition between a retailer's app or website and its actual in-store experience due to connected stores, which give them a, customised experience. At Bristol Farms in Irvine, California, Instacart and Good Food Holdings will launch the first Connected Store powered by the Instacart Platform.

As a part of Connected Stores, Instacart is introducing six new Instacart Platform products: the new Caper Cart, Scan & Pay, Lists, Carrot Tags, FoodStorm Department Orders, and Out of Stock Insights. These modular solutions help businesses combine online and in-store purchasing experiences. The e-commerce solutions offered by Instacart, such as Storefront Pro, will be seamlessly integrated with these new technologies. Grocery stores of all sizes in the United States and Canada have already tested these technologies, such as Wakefern Food Corp., Schnucks, and Joseph's Classic Market, which will shortly roll out Connected Stores components. Instacart's Connected Stores technologies will be unveiled this week at Groceryshop 2022 in Las Vegas.

The new Caper Cart includes touchscreens, sensors, scales, and computer vision hardware. Customers may use Instacart's new "Lists" function to sync their shopping lists with Caper Carts by scanning a QR code. Customers don't need to scan products with the Caper Cart manually; simply placing an item in the cart will result in the customer checking it off their list. The new Caper Cart is lighter than the earlier model and can hold 65% more. The updated Caper Cart was launched in response to Instacart's $350 million acquisition of Caper AI last year.

The announcement follows Instacart's recent acquisitions. Earlier this month, the company purchased Rosie, an e-commerce platform for local and small wholesalers and shops. Instacart claims that the acquisition will allow it to deliver new e-commerce alternatives for small and independent shops that complement those provided by the Instacart Platform.Eversight, a pricing and promotion platform for consumer packaged goods (CPG) businesses and retailers, was bought by Instacart earlier this month. The Instacart Platform now includes retail technology developed by Eversight.

Instacart and Good Food Holdings also disclosed that they would collaborate to create the first-ever Connected Store at their Bristol Farms location in Irvine, California. Instacart will operate Bristol Farms' online store and link it to its physical store using its Storefront Pro e-commerce platform. Customers visiting this store, which will open in the upcoming months, will have a smooth shopping experience thanks to the integration of all six Connected Stores components.

About Instacart

Instacart, the top grocery technology startup in North America, works with retailers and grocers to transform how consumers shop. The firm works with more than 900 national, regional, and local retail brands to provide online shopping, delivery, and pickup services from more than 75,000 stores in more than 13,000 cities in North America on the Instacart Marketplace. More than 600,000 Instacart users use flexible schedules to make money by picking, packaging, and delivering customer orders. Millions of busy individuals and families may order products from their favorite retailers using Instacart. Retailers can power their e-commerce experiences, execute orders, digitize brick-and-mortar businesses, offer advertising services, and gather data using the array of enterprise-grade technology solutions and services offered by the Instacart Platform. Through Instacart Ads, thousands of CPG businesses, including established and up-and-coming ones, collaborate with the business to reach consumers online and at the point of sale.

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Peter Daniels
Peter Daniels is the lead journalist for

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