Many logistics companies in Indonesia still keep track of their fleets and operations using old-fashioned methods, like pen and paper ledgers. McEasy desires to alter that. East Ventures led a $6.5 million Series A fundraising round for the firm, which creates software-as-a-service solutions for the logistics and supply chain sector.
Raymond Sutjiono and Hendrik Ekowaluyo launched the company in 2017. It has more than 200 customers, including Cleo Pure Water, KMDI Logistics, MGM Bosco Logistics, Rosalia Indah, and the Tanto Intim Line.
Users include passenger buses, freight forwarding companies, and refrigerated vehicles that deliver medicines, meat, seafood, dairy, and frozen commodities. As a result, they have embraced its software and smart tracker, Vehicle Smart Management System. Other products include open API ecosystems, business efficiency solutions, and mobility software-as-a-service to digitize vehicles for real-time tracking.
The additional funding will be used to create goods for SMEs and expand into Indonesia's Tier 2 and Tier 3 cities. According to McEasy, this growth has exceeded 12 times in the last 18 months.
Sutjiono revealed to TechCrunch that he met Ekowaluyo at Purdue University, where they were both mechanical engineering students back then, and the two quickly grew close. Later, they worked as structural engineers for Ford. However, Sutjiona claimed that he primarily worked on engine electronics, system control, and data handling; Ekowaluyo is an automobile structural design and programme management, engineer.
When the two returned to Indonesia, they founded McEasy to make hybrid motorcycles. However, after conducting market research, they discovered that the industry was moving away from hybrid bikes to digital ones. As a result, they developed an intelligent tracker for motorcycles. However, because the trackers were too expensive, they decided to change their focus to B2B logistics and the automobile industry.
Sutjiono states that the main inspiration behind creating this SaaS solution was to change the conventional method of using B2B logistics and aid in business processes. The logistics industry was selected due to its promising future and expansion throughout the pandemic. Indonesia has more than 5 million freight cars and more than 22.5 million passenger automobiles.
The entrepreneurs claim that more than 85% of companies in the transportation and supply chain industries continue to manage drivers, expenditures, fuel consumption, and route efficiency using paper ledgers. Free trials are available, and word-of-mouth marketing is helping McEasy expand its business by persuading consumers to switch from their outdated systems to it.
The co-founder of East Ventures , Willson Cuaca, has stated that McEasy has managed to grow in the post-pandemic world positively. This is because they incorporate both logistics and technology in their daily functions. This aids them in elevating their offerings, maintaining profitability, and strengthening their national footprint.
About McEasy
Based in Surabaya, Indonesia, McEasy is a SaaS provider for logistics vehicle tracking and management. It was founded in 2017 by Hendrik Ekowaluyo and Raymond Sutjiono . What makes the company stand out is its IoT integration and GPS tracking. They primarily provide three products- Vehicle intelligent management system, Transportation Management System and Smart Driver.
About East Ventures
With four unicorns in its portfolio, East Ventures is an early-stage venture capital fund concentrating on SEA and Japan. It is based in Tokyo, Japan and was founded in 2010. The company's founders are Batara Eto , Taiga Matsuyama and Willson Cuaca.
