Meta is introducing a virtual clothing store where you can buy outfits for your avatar

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Published on 06/21/2022

Meta is introducing a virtual clothing store

According to CEO Mark Zuckerberg, Meta Platforms, the company that owns Facebook, is introducing a digital clothes store where users can buy designer garments for their avatars.

To begin, Zuckerberg stated in a live video stream alongside Instagram's head of fashion that virtual ensembles designed by fashion giants Balenciaga, Prada, and Thom Browne will be available for purchase.

They will be priced between $2.99 to $8.99, according to a Meta spokesman, which is far cheaper than the actual outfits by those designers. The Matinee ostrich leather purse by Prada, for example, costs $10,700.

Zuckerberg expressed his desire to turn the store into an open marketplace where developers may make and sell a variety of digital clothing.

"We're launching our Avatar's Store on Facebook, Instagram, and Messenger so you can buy digital clothes to style your avatar," Zuckerberg said in a statement. "Digital goods will be an important way to express yourself in the metaverse and a big driver of the creative economy. I'm excited to add more brands and bring this to VR soon too."

As Meta gradually connects the platforms and steers toward developing an immersive "metaverse" of shared, interconnected digital worlds where users may assemble, avatars have emerged as one means for {integrating user} identities across Facebook and Instagram, its other services.

Users of Meta's virtual reality headsets create avatars to play video games, exercise and engage in conference calls; however, the digital costumes will initially only be available on Facebook, Instagram, and Messenger, according to the company.

Last year, the business revamped its virtual reality avatars to make them more dynamic and three-dimensional, and in January, it made them available on Facebook, Instagram, and Messenger.

About Meta

Meta creates online platforms that allows people to connect with others, find communities to engage, consume various kinds of media and grow their businesses. When Facebook first emerged in 2004, it revolutionized the way people connected and communicated. Apps like Messenger, Instagram, and WhatsApp have given billions of people around the world more power. Meta is now expanding beyond 2D displays to include immersive experiences such as augmented and virtual reality to aid in developing the next generation of social technologies.

They empower people to form communities and bring the entire planet closer together. But, to do so, they also ask that you assist them in creating a safe and polite online environment for everyone. These community principles encourage constructive discussion:

  • Begin by keeping an open mind. Empathy is crucial whether you agree or disagree.
  • Comments that do not follow our Community Guidelines will be deleted or hidden. As a result, please treat everyone with dignity.
  • Maintain a positive attitude. Use your interactions to learn more about others and to improve your understanding of them.
  • Every day, their moderators enforce these rules for the benefit of everyone on the platform.

To know more about the Meta platform, you can checkout their official website.

Peter Daniels
Peter Daniels is the lead journalist for

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