Pre-Sales Intelligence Platform PreSkale has raised $500,000 in a pre-seed round led by BoldCap and co-led by PointOne Capital. Ajith Sowndararajan, Sathya Nellore Sampath, Vaidhyanathan, Jayagopal, and Archana Priyadarshini were also investors in this round. Over the next 12 months, the company plans to use the funds to 20x its client base and 3x its staff size, as well as engage in go-to-market strategies and marketing campaigns to increase reach and awareness.
Ajay Jay and Prashanth Ganesh founded PreSkale in 2021, with offices in California and Chennai, to simplify all account-related tasks, empower data-driven decision making, and increase revenue generation. According to Ajay Jay, PreSkale's co-founder and CEO, PreSkale is being developed to improve PreSales processes for PreSales Engineers and companies. PreSkale handles everything, from managing day-to-day account assignments, notes, and meetings to providing master playbooks jam-packed with valuable insights to help PreSales engineers create better product experiences and drive product adoption.
According to McKinsey, presales engine can increase conversion rates by upto five percentage points, income by six to thirteen percent, and the speed with which prospects move through the sales process by ten to twenty percent. G2 has announced the addition of pre-sales as a new category in the month of April in 2022, recognizing the shift in customer thinking and the importance of pre-sales in the go-to-market ecosystem.
According to Sathya Nellore Sampat, General Partner at BoldCap, pre-sales is typically a large team that collaborates with sales, product, and engineering departments. They assist sales teams in marketing more effectively and provide product and engineering teams with customer knowledge and product needs. They are an essential but underutilized team, which piqued the company's interest.
About PreSkale
The platform assists PreSales teams in evaluation processes streamlining, focusing on delivering impactful solutions, and increasing their technical conversions. With the PreSkale platform, teams can:
- Easily streamline their daily operations with a unified workspace and work with seamless integrations with existing systems.
- To drive their sales conversions, identify and engage with best-fit prospects, document niche product interactions, and accelerate product conviction.
- GTM functions can use intelligent playbooks powered by the PreSales evaluation plans, interactions, efforts, and insights to make data-driven decisions and develop effective strategies.
About Boldcap
Boldcap Ventures LLC is a venture capital fund that primarily invests in early to mid-stage companies in the healthcare and technology sectors. The investor base is entirely made up of accomplished professional women based in the New York area. They meet quarterly with 40 individual investors, who help with sourcing and evaluating investments for the fund and adding value to their portfolio companies. They open doors for their portfolio companies and provide invaluable strategic support by leveraging their investor network's talent, experience, and contacts. They typically invest with other venture capital funds in $5-$15 million financings for companies seeking growth capital to fund operations or acquisitions. Although it is not a requirement, they anticipate that many of their investments will be in companies led by women or whose products or services are geared toward women.
