Hiya, the industry-leading provider of call performance management software, announced the launch of Branded Call Intelligence, a comprehensive set of call delivery and performance insights for making informed decisions that close the business voice performance gap. Hiya Connect, the company's secure SaaS-based branded caller ID service, includes Branded Call Intelligence.
The enterprise voice performance gap is caused by spam and fraud calls, damaging organizations and discouraging customers from answering unknown phone calls. According to Hiya's data, 79% of anonymous calls go unanswered. However, businesses may boost answer rates by an average of 80% by branding calls, improving call engagement, sales, and customer satisfaction.
It is challenging to quantify that impact without knowing which calls are being delivered with branded identification. Less than 14% of organizations feel they know how their calls are being delivered, and just 4% can track call delivery with any degree of assurance, according to Hiya's 2022 State of the Call Report.
With the help of Branded Call Intelligence, the gap in business voice performance can be closed by optimizing call delivery, performance, and reputation with a full suite of configurable analytics.
- Call delivery reports provide a transparent accounting of calls delivered with identity.
- The effect of call identity on KPIs is displayed in call performance reports.
- Call delivery is optimized through customizable call reports using metrics that are important to you.
"Enterprises have invested billions of dollars in outbound call centers and need to measure their investment return," said Kush Parikh, president at Hiya. "With Branded Call Intelligence, Hiya customers can now easily measure the impact their branded calls are having on driving sales and higher customer satisfaction."
Hiya Connect offers businesses a safe, branded caller ID solution to brand outgoing calls with their name, logo, and call reason. Identified calls improve customer discussions' quality and answer rates, boosting sales and client retention. Hiya Connect is accessible on more than 200 million devices worldwide through integrations at the mobile device and carrier network levels. Hiya's services are widely available because of these intricate integrations, giving enterprise customers unparalleled control over their outgoing calls. Hiya was found to provide enterprise customers with a 677 percent return on investment over three years, and the service pays for itself in less than six months, according to a recent Forrester Analysis.
About Hiya
Global corporations, carriers, and customers rely on Hiya to deliver safe, exciting connections and snuff out nuisance calls. Hiya, which links companies with their consumers, aids carriers in securing their networks, and shields individuals from spam and fraudulent calls, is built on the top voice performance platform in the world. More than 200 million people use Hiya's SaaS products, Hiya Connect and Hiya Protect, which also power services like AT&T Call Protect and Samsung Smart Call and provide organizations worldwide with voice performance data.
