A Match Group representative confirmed to a portal that the company had bought the exclusive dating app The League . Match Group is the parent company of several well-known dating apps, including Tinder and Hinge . The deal's financial details weren't made public. The League is a highly selective dating app founded in 2014. The League connects ambitious, career-driven singles seeking a committed relationship.
When an anonymous source leaked a copy of Match Group CEO Bernard Kim's internal announcement email to the company, TechCrunch was first made aware that the purchase had been finalized. Kim wrote in the email that they had closed their acquisition of The League, a premium and niche dating app. It has a curated member base, primarily focused on finding partners who are equally career-oriented and ready for a serious relationship.
It is important to remember that The League has drawn criticism for being an elite software since its release. Moreover, Amanda Bradford, the CEO of The League, repeatedly defended the company against such claims. She has stated that anyone is free to join the app without mentioning their income, family background, educational history or profession.
Since the acquisition, The League has become a part of Match Group's extensive list of dating apps like, OurTime, Azar, OkCupid , Tinder, Hinge, Pairs and PlentyOfFish.
The announcement of Match Group's acquisition comes as Google has filed a new court document in response to the company's antitrust lawsuit, calling Match's initial complaint a "cynical attempt" to abuse Google Play's distribution platform and other resources to avoid paying Google's fees. Following Match's lawsuit against Google in May over its alleged monopoly power in Android app payments, the two tech titans have been engaged in a legal battle.
About the League
The League was first launched in 2015 and is a dating app that connects people with similar interests. Android and iOS mobile devices can both use the mobile application.The company is based in San Francisco, California, a women-led organization, with Amanda Bradford being its CEO. As per the description laid down by the company, "it is a dating community designed for the overly ambitious that know what they want and refuse to settle". The app uses an admissions-based model. It enables potential users to apply and join by submitting their social media profiles. Users then are put on a waitlist where their application is screened using an algorithm and reviewing process. This is done to ensure that the app is enabled to match users with similar ambitious career goals.
You have the option of using the League "as a visitor" for no cost or becoming a member to receive twice as many matches. Your membership may be valid for one week, one month, three months, six months, or twelve months, depending on the subscription term you select. According to the company's website, membership grants you access to a greater variety and calibre of matches.
About Match Group
A part of IAC, Match Group, manages a global portfolio of more than 40 dating websites. Based in New York, the company was founded in 1995. The founders of Match Group are Fran Maier and Gary Kremen.
