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What is influencer marketing
You might have come across different kinds of marketing and might also be aware of a variety of marketing tools that accompany them. However, ever since social media platforms like twitter and instagram have seen a rise in the number of people using these applications, another kind of marketing style is on the rise. This is called influencer marketing. You might have come across the ‘influencer’ while scrolling through social media platforms. An Influencer is an individual who shares their particular kind of niche content on social media and at the same time have the power to influence the decisions of their followers. They do so by trying and testing out products they might receive from brands and share with their audience their reviews on the same. Based on these reviews, their followers might choose to purchase that particular product.
Influencer marketing therefore refers to a type of social media marketing that makes use of endorsements and product mentions from influencers and other social media celebrities. Using influencer marketing can be a great asset for a company as it allows them to engage with a niche audience by means of networking with an influencer. At the same time, it also acts as social proof of the company’s potential clients. In order to understand how influencer marketing works and how you can develop a successful strategy to use this marketing style to your advantage you can take a look at sprout social's blogspot.
Thus in order to better connect with influencers and launch their particular social media marketing campaigns, brands make use of influencer marketing software. This enables them to keep track of multiple influencer based social media marketing campaigns at the same time and also allows them to understand the social following of each influencer that they connect with.
Features to keep an eye out for in your influencer marketing software
Now that you have a basic understanding of what is influencer marketing and what an influencer marketing software intends to do, you need to bear in mind some key features that you should look for in your influencer marketing software. Some of the features are mentioned below.
- Intuitive influencer search: It can be a tedious process to look up every single influencer or social media stars that are associated with your niche area. Infact, chances are you might miss the kind of social media following they have, while conducting such research manually. Hence having an influencer marketing software that has an intuitive influencer search and recommends potential influencers you can work with, will save your time.
- Multi-platform support: More often that most of your social media campaigns will be carried on various social media platforms at the same time. Keeping track of all these at once can be difficult, hence make sure the marketing platform you choose to work with comes with a multi-platform support.
- Easy set up and use: Your entire team will be involved in the marketing process hence make sure that the software you choose is easy to understand, and comes with remote accessibility.
